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metal logo signs

Metal Logo Signs – How To Make A Statement

Known for their strength and durability, metal logo signs have been used to promote brands for many years. Cast iron road signs with embossed lettering were ubiquitous in the 19th and 20th centuries, particularly here in the UK and U.S, and we often look back fondly on vintage tin signs from these eras.

Today, steel and aluminum continue to be the most common metals used in metal logo sign fabrication, helping businesses all over the world to convey their message.

Why metal?

Metal is a popular material for logo signs, but why is it used so frequently? Put simply, metal signs are the most effective and reliable way for companies to make a strong statement.

Metal makes a strong statement – both literally and figuratively. Companies know that if they have flimsy signs, customers will think they have flimsy business concepts; an assumption that will undermine their credibility and impact consumer trust in their products.

If you want to make a lasting impression on your customers, you need to consider the small details of your marketing efforts and how these can add up to creating a strong brand. That means creating signs your customers can’t ignore.

Steel VS aluminium: what’s the difference?

There are two types of metal used in logo designs: steel and aluminium. There are pros and cons of each, of course, but the right material for your sign will depend on the nature of your unique project. It’s best to discuss your material needs with an experienced sign maker who will be able to advise you on the right combination of metals for the job.


An aluminium sign will add a classic touch to your office or exterior advertising. It is one of the most common materials used in sign creation today, that has both advantages and disadvantages. These include:

Benefits of aluminium

  • Rust-resistant
  • Flexible
  • Colours can be dyed directly onto the surface
  • Attractive
  • Lighter than steel

Drawbacks of aluminum

  • Less durable than steel
  • Limitations on surface treatments


Steel is perhaps the most versatile sign material used today, and it has a long history dating back centuries. It is used in many applications due to its durable properties and elegant finish.

Benefits of steel

  • Highly versatile
  • Economical
  • Strong and sturdy

Drawbacks of steel

  • Heavyweight: must be mounted and maintained with care
  • Requires lots of reinforcement, particularly for large signs
  • Not rust resistant, but treatments and coatings can solve this issue

How are metal logo signs made?

Usually, the creation of a metal sign begins with the application of a surface treatment and then a background colour. Signmakers use a variety of different techniques to apply your logo and messaging, and a professional can help you decide which best suits your brand. Standard methods include stencilling, die-cutting and adhesive films and decals.

Choosing a finish for your metal logo sign

Metals are strong, but they still need protection from the elements, particularly if they’re going to be placed outside. However, finishes aren’t just used for practical purposes; many are applied to create eye-catching features, such as baked enamel, dry enamel and porcelain enamel. Each application has its own unique set of characteristics, so it’s best to talk to a signmaker about the appropriate finish for your company logo sign.

Make a statement with Butterfield Signs

Some of the best brands in the world use metal for their business signage, and your company should be no exception.

If you would like a custom metal logo sign for your business, it’s best to discuss your needs with an experienced signmaker. Butterfield Signs is a family-run business with origins dating back to 1927 in Bradford, where we still manufacture today. From the design and installation of your metal sign to its ongoing maintenance, we have the skills and experience to help your company make a strong statement. Contact us today to learn more.

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How To Design Company Logo Signs

Company Logo Signs


Company logo signs are one of the most important marketing tools for your business. Whether signage is displayed in a traditional setting or shared online, signs with corporate logos are vital for building brand identity. But how can you make sure your logo stands out and helps people identify with your brand?

Keeping it simple

Signs like the iconic McDonalds logo showcases a brand that everyone recognises. However, the McDonald brothers changed their logo multiple times before it became the fast food emblem of today. While colour, font and placement are all vital to your company logo sign, it’s important to remember that logos change with the times. The infamous “golden arches” that were added to the logo in 1961 would look out of place on signage today. The arches reflected architecture of the 50’s, so the logo needed to be adapted for a modern audience.

Over time, the McDonalds logo has been simplified and stripped of unnecessary elements, and now it is instantly recognisable. The key takeaway here is that simplicity is best.

Font and taglines

Your logo is your chance to tell your brand’s story. This means the design and message needs to be clear and uncluttered. Whatever it is you want to say about your business, you need to make the statement in as few words as possible in a font that’s easy to read.

Think about the McDonald’s “I’m lovin’ it” tagline. Over the years, those words have become synonymous with the brand. Automatically, you think of their logo, and of enjoying their food when you hear it.

Of course, you don’t need to include text in your company logo sign. Companies like Apple say everything they want to say using a simple image. Whether you love or hate Apple products, you can’t deny that you recognise the logo when you see it. Steve Jobs said that he wanted his brand to be “fun, spirited and not intimidating”, which was why he chose an apple for the name and logo.


The colours you use use in your logo will affect how your brand is perceived, so think about how you want your audience to feel. Do you want to appeal to the easy-going, fun side of the consumer so they click the link and buy your product? Then rounded, lowercase fonts in orange or pink will soften your logo and create positive associations with your brand. Again, the McDonald’s logo uses primary colours to appeal to our playful nature.

The psychological impact of company logo signs

The aesthetic elements of your sign, including colours, fonts, and graphics, create an emotional response in your audience. Therefore, you need to consider not only the relevance of the imagery to your existing logo, but also the psychological impact of colour and design. This is true of both traditional and digital signage.

Bear in mind that some fonts have cultural links that influence how people feel when they read them. Courier fonts, for example, were designed to read like old memos on typewriters, while Helvetica is often related to the U.S. Government, as it is used on their tax forms. Therefore, it’s best to avoid these fonts in your logo.

Bringing your company logo signs to life

Butterfield Signs is a family-run business specialising in traditional signage enhanced by modern technology. We have a rich history, with origins dating back to 1927 in Bradford, where we still manufacture today.

From design to installation and ongoing maintenance, Butterfield Signs has the expertise and experience to help your brand make a lasting impression. Contact us today to learn more about our products and services, and let us take your company logo signs to the next level.

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